Word of Mouth advertising

In a new meaning for 'word-of-mouth' advertising, a patron who had seen the play during its first season at ARTSCAPE, told her dentist about it on a subsequent visit.  The dental firm then bought 20 tickets for their staff and partners for a mid-week performance which helped to sell out that particular show!  The dentist and his wife returned with friends to a subsequent show, and then the dentist's wife brought her parents on the final night of the extended run!  The patron was responsible for spreading the word and for at least 75 tickets being bought.  We are very grateful to her!